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Los Angeles Comic Con expands partnership with Moonrock for LACC 2024

Today it was announced that Los Angeles Comic Con has expanded their partnership with digital and event agency Moonrock. The expanded partnership will see more activations for Los Angeles Comic Con 2024. Attendees at the show this year (October 4-6) can expect to see more interactive activations then ever before, featuring developers and publishers of games, brands, and more! The West Hall was always filled with gaming stuff, and with this expanded partnership one can expect it to be a must see area for fans of gaming.

Full press release is below.

Los Angeles Comic Con Levels Up Partnership with Moonrock for Exciting Gaming Activations

Leading Pop-Culture Convention to Introduce Cutting-Edge Brand and Gaming Experiences in West Hall Gaming/Anime Pavilion

LOS ANGELES – APRIL 4, 2024 – Los Angeles Comic Con, L.A.’s premier pop culture convention, announced today that it is expanding its relationship with digital and event agency Moonrock. Created by former game developers and esports journalists, Moonrock specializes in connecting games and brands with Millennial, Gen Z and Gen A audiences through both IRL event and digital activations.  

“We’re thrilled to be working with Moonrock again, to expand the brand and gaming activations in our West Hall Gaming/Anime pavilion,” said Chris DeMoulin, CEO/GM of Los Angeles Comic Con parent Comikaze Entertainment, Inc.  “When you look at some of the creative activations they have brought to life for brands like Burger King, Fanta, Amazon, Minecraft, XGames and MILK, you can just imagine the mind-blowing activations in store for L.A. Comic Con fans in 2024 and beyond!”

Through its exclusive partnership with Los Angeles Comic Con, Moonrock is working to bring gaming to the LA convention center during L.A. Comic Con through interactive brand activations featuring brands, game publishers and developers for the October 4-6 show this year.  As Moonrock puts it, “We’re creating branded digital + physical experiences for Gen A to Z.”

John Gaudiosi, president of Moonrock, shared that “Our goal is to work with L.A. Comic Con to bring the best games and cool interactive experiences to the over 125,000 attendees that will fill the convention center that housed E3 for decades.”

With Moonrock at the helm of digital and event activations, Los Angeles Comic Con promises an exhilarating experience for attendees spanning generations at its upcoming show. As the convention continues to evolve and embrace the ever-growing gaming culture, fans can anticipate unparalleled interactive engagements and thrilling brand integrations. Stay tuned for more groundbreaking 2024 event updates, and more, as L.A. Comic Con redefines the boundaries of convention entertainment.

ABOUT MOONROCK:
Moonrock specializes in custom digital events, tailored in-person activations, custom Roblox, Fortnite, and Minecraft games, and more, targeting Millennial, Gen Z, and Gen A audiences. Visit www.moonrock.biz for more information.

ABOUT LOS ANGELES COMIC CON:
L.A. Comic Con is Los Angeles’ biggest and best multimedia pop culture convention, held annually at the Los Angeles Convention Center. L.A. Comic Con assembles the most exciting, new and innovative players in comics, movies, sci-fi, fantasy, horror, anime, gaming and all things pop-culture, making it Los Angeles’ ultimate pop-culture destination. L.A. Comic Con is one of the most diverse and celebrated geek and pop-culture events in the United States, giving fans once-in-a-lifetime opportunities to truly enjoy safe interactions with their favorite creators and major players in the entertainment industry. The L.A. Comic Con team strives to make all your nerd fantasies come true! For more information, please visit: https://www.comicconla.com or follow us on Twitter, Facebook, or Instagram.

MORE INFORMATION ON LA COMIC CON
For more info on LA Comic Con, please visit: https://www.comicconla.com or follow us on TwitterFacebook, or Instagram.

Dan Berry
Dan Berry
Dan Berry is a man of mystery, an enigma that flits from convention to convention like a spectre, like a spirit. His interests range far and wide: he cannot be determined, he cannot be defined, he cannot be contained. He's like the wind. He also is a Sagittarius and enjoys a nice Italian.

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