THE HER UNIVERSE FASHION SHOW 2025 PREPARES TO “DEFY FASHION” AT SAN DIEGO COMIC-CON FOR A FANTASTICAL 11TH YEAR PRESENTED BY UNIVERSAL
ACTRESS AND HER UNIVERSE FOUNDER ASHLEY ECKSTEIN RETURNS AS HOST
Submission portal opens Friday, March 28th for designers interested in competing at the fan favorite annual event with thrillifying geek couture fashion
Following its blockbuster theatrical release and ahead of the highly-anticipated second film, Universal Pictures’ Wicked will celebrate the best in ‘pop-u-lar’ geek couture fashion at the 11th annual Her Universe Fashion Show at San Diego Comic-Con (SDCC). Recognized as one of the most iconic SDCC events, “The Her Universe Fashion Show 2025 Presented by Universal” will be held on Thursday, July 24 at 6 p.m. PT in the Seaport Ballroom of the Manchester Grand Hyatt Hotel with returning host and Her Universe Founder Ashley Eckstein.
Universal is sponsoring the annual night of geek couture fashion as talented designers from around the country will participate in the fashion show competition, with the ultimate prize of designing a special apparel collection with Her Universe. In celebration of Wicked, the evening’s theme will be “Defying Fashion: Fashion That Defies Expectations.” The audience will help choose one of the winners, along with an expert panel of judges.
Ashley Eckstein shares, “This is going to be our most AMAZAFYING show yet! It is a dream come true to have Universal as our sponsor for this year’s event! After experiencing the first Wicked film in IMAX, I was so inspired both creatively and emotionally. I cannot wait to defy fashion on the runway at San Diego Comic-Con!”
“Wicked‘s story of empowerment, sisterhood and equality resonates with fans of all ages, and aligns perfectly with what Her Universe stands for within the fan culture,” said Melissa Rodriguez, VP of Global Franchise Strategy for Universal Products & Experiences. “This year’s Her Universe Fashion Show will surely defy gravity and we can’t wait to see where designers’ imaginations take them – the possibilities are unlimited!”
The portal for designers interested in submitting their “Defying Fashion” couture creations opens Friday, March 28th and will remain open until Monday, April 28th. For official rules and submission guidelines, visit: heruniverse.com/her-universe-fashion-show.
Fans should follow Her Universe on social media (@heruniverse on IG, X, Facebook and @officialheruniverse on TikTok) and use hashtag #HerUniverseFashionShow for special behind-the-scenes event content.
ABOUT HER UNIVERSE
Her Universe is known as the groundbreaking fandom fashion company and lifestyle brand originally founded by Ashley Eckstein in 2010. Her Universe strives to cultivate a fandom-centric community powered by women to be authentically themselves and celebrate what they love by designing quality, fandom-centric, size-inclusive, stylish merchandise. For more information, visit heruniverse.com and follow @heruniverse on Instagram, X, Facebook and @officialheruniverse on TikTok
